our story

Our story goes back to almost 3 years ago when the world was under lockdown facing the life-altering Covid-19 pandemic. While we were stuck in our homes, making our way through the hardest days, we started mixing different mocktails and cocktails at different times and called them “quarantini”. The idea was to have fun while experimenting with different concoctions. However, something just wasn’t right! Despite following every recipe thoroughly, it just didn’t taste like ‘that perfect drink.’

Many iterations, weekends, and drinks later we realized we had a consistency issue. At times, the drinks were too fizzy, other times they were too sour or sweet. Also, the lack of choices was a substantial issue. This led to the idea of Bump, a brand that has something for every taste palette! With a wide selection of premium cocktails and seltzer water, there's a uniquely refreshing flavor for everyone.

Our Story

our mission

We at Bump aspire to create unforgettable, unique, and adventurous drinking experiences for our consumers with their choice of drink. Doesn’t matter if you’re a cocktail aficionado or a mocktail lover, we exist to make every consumer believe -’ they fit in’. We want to eliminate the lack of choice from the table with a perfect drink that is also convenient, exciting, pocket friendly, and healthier!

Our Mission

our team

Our entire team of skilled and experienced professionals ensures you get the best experience through their high standard of excellence, innovation, and passion.

Nagendra Shukla
Nagendra Shukla
Co-Founder & CEO

Nagendra is co-founder and CEO at Boundless Brands. He is a serial entrepreneur and tech leader from Silicon Valley with 23 years of experience in sector defining technologies.

He Cofounded industry’s “first” data masking company (acquired by PKWare), lead product and marketing for mobile experience in NFL (acquired by Shift4 Inc). He is also an active angel investor and mentor to few start-ups based out of Silicon Valley and plans to continue this now in India too.

Besides his entrepreneurial journey, he held leadership roles in Product and Marketing with some best in breed companies such as, Sephora.com, Intuit, Mcafee and HP.

Sandeep Aggarwal
Sandeep Aggarwal
Co-Founder

Boundless Brands has been incubated by Sandeep Aggarwal of Droom and ShopClues who will drive the strategy for the brand and will mentor and guide the team.

Sandeep Aggarwal, the only tech entrepreneur in India who founded two Unicorns back-to-back – ShopClues and Droom. Sandeep has spent 23 years of his life in the Internet sector, including 5 years with Schwab.com and Microsoft in their HQs, 7 years on Wall Street with 3 marquee investment firms Citi, Oppenheimer and Collins Stewart covering the global Internet sector as equity research analyst out of Silicon Valley and last 11 years in India as a founder of ShopClues in 2011 and Droom in 2014. Sandeep is a celebrated technology entrepreneur in India who is admired for this resilience having emerged from multiple challenges and hardships. Sandeep was one of the masters in MTV Dropout, a reality TV show on entrepreneurship. Sandeep has an MBA from Washington University in St. Louis and holds a US patent. Sandeep authored the best-selling book titled 'Fall Again Rise Again'.